The Motley Fool
24 May 2026, 10:15 UTC · 2h ago
Is e.l.f. Beauty Stock a Buy as Rhode Drives Growth?
Source · https://www.fool.com/investing/2026/05/24/is-elf-beauty-stock-a-buy-as-rhode-drives-growth/
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The Motley Fool
24 May 2026, 10:15 UTC · 2h ago
Source · https://www.fool.com/investing/2026/05/24/is-elf-beauty-stock-a-buy-as-rhode-drives-growth/
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Story key points
5 claims · impact-rated
e.l.f. Beauty projects a significant tariff rate reduction for its namesake brand from 55% to 35%. — Lower tariffs directly improve margins or allow for price reductions to stimulate volume growth, addressing a core headwind.
+0.60The Rhode brand grew sales by 80% during the fiscal year and is expanding into 19 European Union countries via Sephora. — Strong organic growth in a key acquisition and immediate international scaling provide a clear catalyst for revenue expansion.
+0.50e.l.f. Beauty's namesake brand experienced unit volume declines following a price increase and saw organic growth of only 1%. — Weakness in the core brand suggests price sensitivity and a loss of momentum in the company's primary product line.
-0.40Fiscal Q4 adjusted EPS plunged 59% year-over-year to $0.32, despite beating analyst estimates. — Significant drop in profitability reflects the high cost of marketing investments and integration of acquisitions.
-0.30The company guides for fiscal 2027 revenue growth of 14% to 17% with a projected adjusted EPS increase to between $3.27 and $3.32. — Moderate positive guidance suggests a return to stability and growth, though not explosive.
+0.20Impact vectors
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Model heads
The company reported strong revenue growth and a successful acquisition of Rhode, despite some headwinds with its namesake brand and a dip in EPS.
Mentioned as the owner of Sephora, which provides an expansion opportunity for e.l.f. Beauty's brands.