GlobeNewsWire
20 May 2026, 10:52 UTC · 1d ago
Source · https://www.globenewswire.com/news-release/2026/05/20/3298309/0/en/Delhi-NCR-and-Mumbai-See-Rising-Demand-for-Smart-TV-and-Wardrobe-Rentals-in-2026-as-80-000-Furnishing-Costs-Push-Households-Toward-1-600-Month-Rentomojo-Plans.html
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Demand for smart TV and wardrobe rentals is rising in Mumbai and Delhi NCR through 2026, driven by a shift toward access-based consumption over ownership. — Indicates a structural shift in consumer behavior toward subscription models, benefiting rental platforms while potentially pressuring traditional furniture and electronics retailers.
+0.40Rentomojo has implemented an inter-city free-relocation policy to target the high-mobility corporate housing segment moving between NCR and Mumbai. — Creates a competitive moat for Rentomojo by removing a major friction point (relocation cost) for their primary target demographic.
+0.30High ownership costs, including 40-50% depreciation on electronics within 18 months and steep relocation fees, are pushing consumers toward bundled rental plans starting at ₹1,600/month. — Provides the economic justification for the trend, suggesting a durable shift in the value proposition for urban renters.
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