New York Post
26 May 2026, 16:51 UTC · 2h ago
Source · https://nypost.com/2026/05/26/business/ferraris-new-640k-electric-car-already-a-massive-fail-and-looks-just-like-a-30k-nissan-monstrosity/
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4 claims · impact-rated
Ferrari shares dropped 5% following the unveiling of the 'Luce' electric vehicle. — Direct market reaction indicating immediate investor skepticism regarding the company's new product direction.
-0.60Ferrari is launching the 'Luce' EV at a price point of approximately $640,000 in Q4 of the year. — High pricing in a cooling EV market creates significant demand risk for a first-generation electric model.
-0.30The Ferrari Luce has received widespread negative feedback from enthusiasts regarding its design and synthetic engine sounds. — Brand equity is critical for luxury pricing; poor reception among core fans can lead to lower-than-expected pre-orders.
-0.20Ferrari is pursuing EV production despite luxury rivals like Porsche and Lamborghini scaling back their electric plans. — Contrarian strategy increases the risk of misalignment with luxury consumer trends toward combustion or hybrids.
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Shares plunged 5% following severe critical reception and design backlash of the new Luce electric vehicle.
Reportedly suffered multi-billion-dollar charges due to reversals in EV production plans.
Reportedly suffered multi-billion-dollar charges related to reversing EV production.
Mentioned favorably by comparison as a cheaper alternative with a similar look to the expensive Ferrari.
[mutual] Porsche is explicitly identified as a luxury rival to Ferrari.
[mutual] Ford is mentioned as an automaker facing charges related to EV production reversals.
[mutual] Stellantis is mentioned as an automaker reversing EV production plans in a context comparing luxury and mass market EV strategies.
[mutual] The article compares Ferrari's new electric vehicle design and market position to the Nissan Leaf.
