CNBC
29 May 2026, 05:00 UTC · 14h ago
Source · https://www.cnbc.com/2026/05/29/ferrari-luce-ev-launch-backlash-stock-drop.html
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Ferrari shares fell 8% following the unveiling of the Luce, its first full electric vehicle. — Direct market reaction showing significant investor disappointment and a loss of market capitalization.
-0.80The Luce EV is priced at 550,000 euros and features a disruptive, minimalist design that deviates from traditional Ferrari aesthetics. — High pricing combined with a controversial design risks alienating the core customer base and damaging brand equity.
-0.40Bernstein analysts maintain that collector demand and new customer acquisition will ensure the Luce's commercial success regardless of initial criticism. — Provides a bullish counter-narrative suggesting that brand loyalty and scarcity will outweigh aesthetic concerns.
+0.30Ticker attribution
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The company's stock fell 8% twice following a PR crisis and significant criticism of the design of its first electric car.
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