CNBC
03 Jun 2026, 13:40 UTC · 2h ago
Meta is trying to sell AI agents to businesses in latest effort to diversify away from ads
CNBC
03 Jun 2026, 13:40 UTC · 2h ago
Story key points
4 claims · impact-rated
Meta launched Meta Business Agent, allowing businesses to automate customer inquiries, product recommendations, and bookings across WhatsApp, Messenger, and Instagram. — This represents a tangible pivot toward diversifying revenue streams beyond the core advertising model via AI-driven B2B services.
+0.60The new AI agent feature will be monetized through a business-focused subscription tier for Meta One and consumption-based pricing for WhatsApp Business Platform users. — Direct monetization of AI capabilities provides a clear path to high-margin recurring revenue, reducing reliance on the volatile ad market.
+0.50Meta introduced a Business Agent Platform that allows integration with third-party data sources like Shopify and Zendesk. — Interoperability with major e-commerce and CRM platforms increases the stickiness of Meta's ecosystem for business users.
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Meta is entering a highly competitive AI agent market against incumbents like Amazon, Microsoft, and open-source alternatives like OpenClaw. — Strong competition from other hyperscalers may limit pricing power and slow the rate of market share acquisition.
-0.20Ticker attribution
Model heads
The company is expanding its revenue streams by launching AI agents and new business-focused subscription tiers.
The CEO's positive commentary on a highly popular open-source AI project reflects well on the ecosystem they support.
Mentioned as a competitor in the cutting-edge AI model space where Meta is aggressively expanding.
Integration with Meta's Business Agent Platform provides a potential pipeline for more user connectivity.
Mentioned as a competitor in the AI agent tool market.
Mentioned as a competitor in the AI agent tool market.
Integration with Meta's Business Agent Platform provides a potential pipeline for more user connectivity.
[mutual] Meta competes with Google in developing cutting-edge AI models and selling services.
[mutual] Meta is competing with Amazon in the AI agent tools market.
[mutual] Meta is competing with Microsoft in the AI agent tools market.
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24/7 Wall Street
3h ago
[mutual] Meta allows customers to connect third-party data sources from Zendesk to its Business Agent Platform.
