24/7 Wall Street
22 Jul 2026, 14:53 UTC · 1h ago
Nike Continues a Troubled 2026 But Has Potential to Double According to Morningstar
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
24/7 Wall Street
22 Jul 2026, 14:53 UTC · 1h ago
NewsImpactScreener rates every claim in this story for market impact and maps it to the tickers most exposed.
What the story claims
5 claims · each scored for market impact
Nike's Greater China revenue fell 17% on a currency-neutral basis and Converse sales slid 32%. — Significant revenue declines in a key growth region and a core brand suggest systemic operational failure rather than a temporary dip.
-0.80Nike CEO Elliott Hill purchased approximately $1 million of company stock on the open market. — Strong insider buying by the top executive typically signals confidence in a turnaround and provides a floor for investor sentiment.
+0.50Morningstar has set a fair value target of $94 for Nike, implying a potential 119% upside from current levels. — While an outlier, such a high-profile valuation gap can attract value investors and shift the narrative toward the stock being heavily oversold.
+0.40Continue reading
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Nike's Q1 FY27 EPS beat was largely driven by a one-time $986 million IEEPA tariff recovery rather than organic growth. — Stripping out the one-time gain reveals stagnant revenue, suggesting that the 'beat' masks ongoing operational weaknesses.
-0.30Sell-side consensus on Nike remains cautious, with 24 of 38 analysts maintaining a 'Hold' rating. — Lack of analyst conviction indicates skepticism regarding the pace and effectiveness of the current corporate turnaround strategy.
-0.20Which stocks this story touches
The stock has cratered over 40% year to date with very limited implied recovery and an overwhelmingly neutral/hold analyst sentiment.
Despite a year-to-date price drop, the company has a strong bullish analyst consensus and significant implied upside.
The stock is nearly flat with a constructive analyst outlook and implied upside of 24%.
While Morningstar is very bullish and the CEO bought shares, the company faces operational damage, declining revenue in China, and a collapsing Converse brand.
Mentioned positively in the context of a successful analyst call, though not the primary focus of the article.
[mutual] Both companies operate in the athletic and premium footwear space.
[mutual] Both companies operate in the athletic and premium footwear space.
[mutual] Both companies operate in the athletic and premium footwear space.
[mutual] Both companies operate in the athletic and premium footwear space.
[mutual] Both companies operate in the athletic and premium footwear space.
[mutual] Both companies operate in the athletic and premium footwear space.
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