GlobeNewsWire
18 May 2026, 17:53 UTC · 3d ago
Source · https://www.globenewswire.com/news-release/2026/05/18/3296956/0/en/Olive-Tree-People-Inc-Subsidiary-Announces-Launch-of-Hydroxytyrosol-Based-Waterless-Pet-Brand-Is-That-Matty.html
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Olive Tree People Inc. is launching a new hydroxytyrosol-based waterless pet grooming brand called 'Is That Matty?' in the US, Canada, and Europe. — Diversification into the high-growth pet care market provides a new revenue stream, though the actual scale of impact depends on adoption rates.
+0.20Olive Tree People reported a company valuation exceeding one billion US dollars in 2025. — Establishes the subsidiary's scale and market position, though it is a self-reported valuation rather than a public market cap event.
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The company is expanding its market reach by launching a new waterless pet brand in the US, Canada, and Europe.
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