Business Wire
19 May 2026, 01:47 UTC · 2d ago
Source · https://www.businesswire.com/news/home/20260518564646/en/Omdia-Southeast-Asia-smartphone-market-shipments-decline-9-in-1Q26-as-vendors-prioritize-profitability-over-share/
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Southeast Asia's smartphone average selling price (ASP) reached a record high of $349 in 1Q26, a 19% year-on-year increase. — Higher ASPs suggest increased revenue potential per unit and a shift toward premiumization, which is generally positive for hardware margins.
+0.60Smartphone shipments in Southeast Asia declined 9% year-on-year in 1Q26 to 21.6 million units. — A significant drop in volume indicates weakening consumer demand or market saturation, creating a headwind for growth.
-0.50Memory cost inflation caused a reset in device pricing across the Southeast Asian region. — Rising component costs put pressure on manufacturer margins unless they can be fully passed through to the consumer.
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