Business Insider
12 Jun 2026, 08:18 UTC · 2h ago
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Rivian has officially commenced deliveries of its R2 SUV, starting with the 'Performance' trim priced at $57,990. — The transition from development to active delivery of a new model is a critical revenue catalyst and a key milestone for the company's growth trajectory.
+0.60The most affordable R2 'Standard' version, priced at $44,990, will not begin deliveries until 2027. — A multi-year wait for the entry-level model limits short-term volume growth and delays the company's full penetration into the sub-$50k market.
-0.30The 'Premium' version of the R2, priced at $53,990, is scheduled for delivery later this year. — Provides a near-term secondary revenue stream and bridge to the lower-cost model, though less impactful than the initial launch.
+0.20Which stocks this story touches
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The company has started deliveries of the R2 SUV, which the CEO describes as a potential inflection point for the brand.
While called 'great vehicles,' the company is framed as the incumbent in an 'underserved' market that lacks variety for consumers.
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Reuters
1d ago
