PYMNTS
28 May 2026, 15:42 UTC · 3h ago
Source · https://www.pymnts.com/loans/2026/square-and-homegrown-partner-to-finance-main-street-expansion/
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Square and Homegrown have launched a $24 million pilot program offering non-dilutive expansion capital of up to $1 million for multi-location Square sellers. — Expanding credit offerings to higher-growth sellers increases Square's ecosystem stickiness and potential interest income, though the initial capital pool is relatively small.
+0.30Block (Square's parent) expects continued momentum from embedded lending products and seller expansion initiatives. — Executive guidance confirming a strategic pivot toward embedded finance suggests a long-term growth lever for the company's bottom line.
+0.20Square has implemented new underwriting models to extend credit to seasonal operators and project-based earners with non-standard revenue patterns. — Broadening the addressable market for loans can drive volume growth, though it may marginally increase credit risk profiles.
+0.20Ticker attribution
Model heads
The company is launching a new expansion capital pilot program and improving its underwriting models to grow its lending business.
The article mentions that the AI upgrade cycle is reviving the company's growth story.
The article notes Apple is betting on devices for AI usage, implying a strategic shift toward hardware growth.
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