Globe News Wire
31 May 2026, 23:01 UTC · 2h ago
Source · https://www.globenewswire.com/news-release/2026/05/31/3303961/0/en/viva-marks-world-milk-day-by-announcing-major-dairy-documentary.html
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Vegan campaigning charity Viva! is launching a documentary and crowdfunding campaign to expose the dairy industry's practices and health claims. — While a single documentary is unlikely to crash an industry, targeted campaigns against the 'health' and 'ethics' of dairy can drive short-term consumer sentiment shifts toward plant-based alternatives.
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Mentioned as the distributor of a previous award-winning documentary by the organization.
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